Creative Announces Launch of Internet Blaster and Modem Blaster Voice

- Extends product range with new communication solutions for home and small business users -

Ruscombe, 27th June, 1996 - Creative Labs, the leading provider of multimedia products for the PC, has enhanced its range of communications products with the launch of Internet Blaster and Modem Blaster Voice.

For the home or office, Internet Blaster offers the complete Internet experience including easy access, sophisticated browsing facilities, the ability to create your own Web Page, and even make long distance phone calls at local rates. Modem Blaster Voice transforms your PC into a complete communications management centre with a suite of powerful software for telephone management, fax transmission and voicemail capability.

Creative's business communication range also includes Phone Blaster which provides all the benefits of Modem Blaster Voice, plus Sound Blaster 16 bit audio facilities such as 20 voice stereo synthesised sound and 8 and 16 bit recording and playback. ShareVision, the premium Desktop videoconferencing solution for analogue line, completes the communication product range.

"Two factors are driving the rising consumer demand for PC communications products. Firstly the Internet, which is currently the single largest reason for consumers adopting a modem for their PC; and secondly, the rising proportion of people who are either self employed or teleworking and require a fully integrated communications solution," commented Tony Bowers, communications brand manager, Creative Labs Europe. "Since the launch of ShareVision and Phone Blaster, Creative has been committed to providing a sophisticated home office environment at low cost. Internet Blaster and Modem Blaster Voice extend our commitment in this growing market."

Internet Blaster
Internet Blaster represents an easy and affordable way to master the World Wide Web. Comprising a hassle-free, high-speed 28.8/V34 data/fax modem, it is aimed at PC users looking for an easy, low cost solution to Internet facilities. Internet Blaster is available from the end of June at an estimated street price of Ł149 inc VAT.

Software included:

Microsoft Internet Explorer, providing the best browsing performance for Win 95.

WebPhone from NetSpeak, the professional, full featured Internet telephone with integrated voice-mail, enables long distance voice calls at local rates.

HoTMetaL Light, enables the user to easily create and publish hypertext linked, multi-media Web pages.

Comprehensive fax facilities are included with SuperFax from Pacific image, along with high speed data transfer capabilities.

CompuServe software including Internet browser and free subscription.

Modem Blaster Voice
Modem Blaster Voice is aimed at SOHO/home users who currently do not have access to corporate communication facilities such as LANs or PABX features. It enables users to use their PC as a sophisticated telephone which answers or makes calls, a sophisticated Voicemail which the user can interrogate and control at a distance, and also enables the PC to be used as a fax machine. Modem Blaster Voice is available from the end of June at an estimated street price of Ł199 inc VAT.

Software included:

Pacific Image Super Voice, providing complete telephony, fax and data communications facilities, including voice-mail, speaker phone and fax forwarding.

Data communication facilities combined with a Mini Bulletin Board system.

Microsoft Phone, which integrates the hardware into a Win 95 operating environment and also provides facilities such as voice recognition and text to speech.

CompuServe software including Internet browser and free subscription.

About Creative ...
Creative Technology, Ltd., is the world's leading provider of multimedia hardware and solutions for personal computers, including sound, graphics, communications and video conferencing products with its Sound Blaster technology adopted as the world-wide standard sound platform for PCs.

Founded in 1983, Creative Technology's corporate headquarters are based in Singapore with international subsidiaries and affiliate offices in China, Europe, South Korea, Australia, Malaysia, Japan, Taiwan and the US. The European head office is based at Ruscombe near Twyford in the UK. In January 1994, Creative opened its European operations and technical centre in Dublin, which provides telephone support for European customers in six languages. Creative Labs Europe has grown eight-fold in the past three years with subsidaries in France, Spain, Italy, Germany, UK, Benelux, Denmark and Sweden. The European operation currently employs around 450 staff.