Theresa Pulido          Karen Gordon
Creative Labs, Inc.     Copithorne & Bellows

"1995 was a record setting year for Creative, and the results are reflected in the breadth and scope of recognition we've received during the year," said Sim Wong Hoo, Creative Technology's chairman and CEO. "Our next generation of sound, graphics, and communication products are leading the industry in innovation and recognition, and are becoming widely accepted by the millions of PC users worldwide."

The Sound Blaster AWE32 PnP is the company's next-generation wave-table synthesis card and the first in a series of Sound Blaster audio cards to include Plug and Play (PnP) capabilities and full compatibility with Windows 95. Sound Blaster AWE32 PnP also includes Creative's 3D stereo enhancement technology which produces a richer, more spacious sound, as well as E-mu's 3D positional audio which allows sounds to travel along a positional path, for a more immersive 3D sound experience.

Also singled out for numerous awards were Creative's popular multimedia kits, including the Sound Blaster HomeCD kit, the Sound Blaster Discovery kit series, and the Sound Blaster Edutainment CD 16. This family of products consists of Creative's industry standard Sound Blaster audio cards, Creative's CD-ROM drives, speakers, and a collection of high-quality multimedia software titles.

Creative's ShareVision® PC3000, was also recognized. The ShareVision PC3000 is the only desktop video conferencing product to support cross-platform connectivity between Macintosh and PC computers over a regular phone line. This low-cost videoconferencing solution provides real-time color video, data-sharing, whiteboarding, and audio over a regular telephone line, requiring no special connections.

Following are highlights of the many awards that Creative earned in 1995:

Sound Cards

Sound Blaster AWE32 PnP

-- PC/Computing, 1995 MVP Award in Multimedia Hardware

-- Windows Magazine, 1995 Reader's Choice Award

Sound Blaster AWE32

-- Computer Currents, 1995 Reader's Choice Award, first place

-- PC Computing, Best Wavetable Cards

-- PC World Taiwan, Buyer's Choice Award, first prize

-- Multimedia World Magazine, Reader's Choice Awards

-- Windows Magazine, 1995 WIN 100 Award

Sound Blaster 32

-- PC World Taiwan, Buyer's Choice Award, fourth prize

Sound Blaster

-- Computerworld, Reader's Choice Annual Awards

-- PC World Taiwan, Buyer's Choice Award, second prize

-- WordPerfect Magazine, 1995 Reader's Choice Award

Sound Blaster 16 Value Edition

-- Multimedia World Magazine, Reader's Choice Award - Best Sound Board Under $200

Sound Blaster 16

-- PC World, World Class `95 - Best Sound Card

-- PC World Taiwan, Buyer's Choice Award, 3rd prize

Multimedia Upgrade Kits

Sound Blaster Discovery Kit Series

-- Computer Currents, Reader's Choice Award, first place

-- PC World, 1995 Best Multimedia Upgrade Kit

Sound Blaster Home CD Kit

-- PC Magazine, Editor's Choice

Edutainment CD 16

-- PC World, World Class `95 - Best Multimedia Upgrade Kit

Game Blaster CD 16

-- Multimedia World Magazine, Reader's Choice Award - Best Multimedia Upgrade Kit

Blaster CD 6x

-- PC World Taiwan, Buyer's Choice Award, 3rd prize

SHAREVISION PC3000

ShareVision PC3000

-- Intermedia Asia `95, Best of Intermedia Asia `95 Multimedia Hardware

-- France Telecom, Best Innovation `95 Multimedia Product Award

-- 1995 International Winter Consumer Electronic Show, Las Vegas, Innovations `95 Awards

ACCESSORIES

Voice Assist

-- Multimedia World Magazine, Reader's Choice Awards - Best Voice Recognition Software

AeroPoint AeroDuet

-- Business Week, Silver Medal `95 for design

Creative Technology Ltd. develops, manufactures and markets a family of sound and video multimedia products for PCs. The company's Sound Blaster® sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's subsidiaries include Creative Labs, Inc., E-mu® Systems, Inc., and ShareVision® Technology, Inc. Creative also has other subsidiaries in the U.S, Europe, Japan, Singapore, Taiwan, Malaysia and China. The Company's stock is traded on Nasdaq under the symbol CREAF.

Sound Blaster is a registered trademark and AWE32, Wave Blaster and Blaster are trademarks of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.