Creative @ COMDEXSpecial Feature
Las Vegas, Friday 22nd - Hell broke loose that day. The crowd which gathered at the stage
grew wilder and more hysterical. With outstretched hands, they clamored for more, "We
want more! We want more!" Their chorus reverberated through the hall like a groupie
chanting with great reverence.
But this was no ordinary crowd. They were not fanatic fans demanding for an encore or a
rowdy bunch of teens creating a racket. | |
| . | |
| They were visitors of COMDEX ’96 and fans of Creative Labs - makers of Sound Blaster. The uproar occurred at the main theater of Creative’s booth, located at Sands Expo Center, Las Vegas. Creative’s five-day stage performance closed with a climax. Attendees repeatedly chanted the name "AWE64" as they clamoured for more demos and Sound Blaster AWE64s. And they couldn’t contain their excitement when the inventor of Sound Blaster - Sim Wong Hoo (Creative’s CEO) was introduced. It was amazing to witness the crowd’s fiery enthusiasm. They wanted to pose with him, shake his hands and even get his autograph! |
Throng of visitors rushing to get Creative CEO's autograph |
| . | |
| Creative @ COMDEX | |
| This year’s COMDEX/Fall ‘96 (the world’s most
important IT industry trade show) was certainly an
eventful affair for Creative Labs. COMDEX, opened
on Nov 18, saw the launch of Creative’s new flagship
product - Sound Blaster AWE64 and AWE64 Gold.
Sound Blaster AWE64 series is a 16-bit card with 64
voice polyphony (not 64-bit) and advanced features
such as WaveGuide Synthesis.
Other than showcasing the latest products, Creative prepared a host of activities to highlight the practical applications of its products and to entertain as well as to challenge visitors. |
AWE64 selling like hot cakes! |
| . | |
| The MIDIgators | |
| To show what Sound Blaster AWE64 can really do,
five of Creative’s talented staff formed a MIDI band -
the MIDIgators - and put up a spectacular
performance at every half hour. The MIDIgators
wooed the crowd with demos, quizzes and hot jazzy
music. As the band’s name implies, all the music and
sound effects played back were generated solely from
a Sound Blaster AWE64 Gold. The MIDIgators had
their music instruments - MIDI guitars, keyboards and
drum pad - hooked up to the AWE64 Gold.
AWE64’s superb quality and expressive sound made it a smashing hit. After every show, lines extending to as many as 30 interested customer were formed at the info desk waiting to place their orders. Just imagine, a Sound Blaster AWE64 was sold approximately at every 45 seconds! |
The MIDIgators in Action! |
| . | |
| Death Match Arena | |
| Creative’s 3D Blaster was equally well received.
DEATH - clad in black cloak - challenged visitors to
sample the 3D Blaster at the Death Match Arena.
Here, participants could battle each other in the Quake
game that was displayed on a 9x9 wall. Winners of the
competiton won Death Match shirts and chances at
other Creative Labs products which include 3D Blaster
and Graphics Blaster. In addition to this, there were twenty individual product work stations where attendees could receive a one-to one demonstration of our hottest products. Attendees who came into the booth to see our exciting products and demonstrations also walked away with a flashy bag of the Sound Blaster AWE64 and AWE64 Gold visual. Creative Labs ended the trade show with resounding success, especially the launch of AWE64 series, reinforcing their position as the leader in the multimedia upgrade products! |
DEATH beckons you towards the Death Match Arena |
