CONTACT INFORMATION

Theresa Pulido               Susan Breshears
Creative Labs, Inc.          Copithorne & Bellows

Modem Blaster 28.8 PCMCIA Expands Creative's Communications Product Line

SINGAPORE -- September 13, 1995 -- Creative Technology Ltd. (Nasdaq:CREAF) today announced Modem Blaster™ 28.8 PCMCIA, a new high speed 28.8K bits per second, V.34 fax modem that gives users powerful modem connection capabilities -- from any location -- at a competitive price. Modem Blaster 28.8 PCMCIA also provides users with instant access to the Internet, e-mail and online forums as well as easy-to-use data and fax software. The product will be available at retail outlets this month for a projected street price of $249.99.

"Modem Blaster 28.8 PCMCIA further extends Creative's communications product line and demonstrates its commitment to high performance, 28.8, V.34 modem technology, moving forward," said Arnold Waldstein, vice president of U.S. software and product marketing for Creative Labs, Inc., Creative Technology's U.S. subsidiary. "This product combines powerful modem connection features, the number one multimedia brand name and the ultimate in mobile computing convenience at value pricing, making it an ideal solution for business professionals, on the go, who need easy access to communications capabilities at anytime, from anywhere."

Features of Modem Blaster 28.8 PCMCIA

Using its patented SafeJack™ connector, Modem Blaster 28.8 PCMCIA provides users with easy hook-up to both a phone line and a headset. The product also includes a PCMCIA card holder to protect the card when it's not in use. Modem Blaster 28.8 PCMCIA supports V.34 data rate compatibility, V.17/V.29/V.29ter fax rate compatibility, data throughput up to 115,200 bps, Hayes and Microm extended standard and extended AT command set, class 1 and 2 fax commands and group three fax machines.

In addition, Modem Blaster 28.8 PCMCIA features the following bundled software.

NetManage™'s Chameleon Internet Tools with PSINet's InterRamp Internet service
Pacific Image® Communications' SuperFax software, including fax broadcasting, pager notification of new faxes, a phonebook, fax viewer and TWAIN support

Modem Blaster 28.8 PCMCIA adds to Creative's full-range of communications products including the Phone Blaster™, Modem Blaster and ShareVision® lines. From its high-speed communications offering -- Modem Blaster 28.8 PCMCIA -- to the ShareVision family of desktop video conferencing solutions, Creative continues to provide a wide spectrum of products that fit consumers varying needs.

Creative Technology Ltd. develops, manufactures and markets a family of sound, video, software telephony multimedia products for PCs under the Blaster™ family name, and the ShareVision line of desktop video conferencing products for Macintoshes and PCs. The company's Sound Blaster® sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems™, Inc., Digicom Systems, Inc. and ShareVision™ Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange of Singapore.

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Sound Blaster is a registered trademark and Blaster, Modem Blaster and Phone Blaster are trademarks of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.