CONTACT INFORMATION

Theresa Pulido               Lisa Kimura
Creative Labs, Inc.          Copithorne & Bellows

Creative Announces Phone Blaster 28.8 Upgrade

New Kit Gives Phone Blaster SOHO customers 28.8 modem capabilities at a superb value

SINGAPORE -- October 24, 1995 -- Creative Technology (Nasdaq:CREAF) today introduced a 28.8K bits per second upgrade for its Phone Blaster standard-setting integrated communications product. This hardware upgrade kit provides V.34, 28.8 modem technology to Creative's SOHO solution for voice messaging, 16-bit Sound Blaster audio and fax/data capabilities. Ideal for high speed online access, the upgrade is now available through Creative's customer service department (1-800-998-5227) for $119.95.

"The Phone Blaster 28.8 Upgrade represents a great value, giving users leading edge 28.8, V.34 modem capabilities for under $120," said Arnold Waldstein, vice president of U.S. software and product marketing for Creative Labs, Inc., Creative Technology's U.S. subsidiary. "This product demonstrates Creative's commitment to continuously providing upgrades with the most advanced technology to our installed customer base. By providing faster access to the Internet, e-mail, online forums and modem-to-modem games, Phone Blaster 28.8 enhances consumers' productivity plus their overall multimedia and telecommunications experience."

Phone Blaster 28.8 includes a V.34/28.8 socket modem, EPROM, a chip extractor tool, installation software and an instruction manual.

Creative Technology Ltd. develops, manufactures and markets a family of sound, video, software telephony multimedia products for PCs under the Blaster™ family name, and the ShareVision line of desktop video conferencing products for Macintoshes and PCs. The company's Sound Blaster® sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems®, Inc., Digicom Systems, Inc. and ShareVision® Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange of Singapore.

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Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.