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Theresa Pulido         Karen Gordon
Creative Labs, Inc.    Copithorne & Bellows

Creative First to Deliver Direct3D Support

Creative's 3D Blaster Supports Microsoft's New Direct3D API; Now Has Broadest Software Support In The Industry

SINGAPORE - March 4, 1996 - Creative Technology, Ltd. (NASDAQ: CREAF), the leading provider of multimedia products for personal computers, announced today that its 3D Blaster, the first consumer level 3D accelerator, fully supports Microsoft's newly announced Direct3D API. Long recognized for establishing the standards for PC sound, Creative has been working closely with Microsoft and other industry leaders to define the standards for 3D graphics. Microsoft's newly released beta of the DirectX SDK includes Direct3D drivers for Creative's 3D Blaster product line.

"The announcement of Direct3D by Microsoft represents a significant step in validating the great potential of the 3D market," stated Hock Leow, vice president of the Video and Graphics Product Group at Creative Labs, the U.S. subsidiary of Creative Technology. "As we did with our Sound Blaster sound cards, we're excited to be working with Microsoft to ensure our customers have the broadest software support in the industry."

Creative plans to have all 3D Blaster products support multiple 3D graphics APIs, including Creative's own Creative Graphics Library (CGL) and Microsoft's Direct3D API. By working with both standards, the 3D Blaster supports more titles and libraries than any other PC-based 3D accelerator, providing the end user with the broadest access to new 3D titles.

In addition to running under Windows 95, CGL is distinguished from Direct3D in that it is also available for DOS. This makes CGL useful immediately, and also makes it an ideal development platform for developers with legacy DOS-based applications. Creative currently has over 200 registered developers in its 3D Developer program, with more than 50 titles announced with support for CGL. In addition, Creative has licensed CGL to 3D Labs for use on the Permedia line of 3D accelerators.

"We believe Creative Labs has the technology know-how and marketing muscle necessary to make true high-performance 3D games a reality for home PC users," said Mike Duffy, chief technical officer at Mindscape, Inc.

The 3D Blaster is currently available for VL-Bus systems and has an estimated street price of $349.99. A PCI version is planned for shipment in early Summer.

Creative Technology, Ltd. Develops, manufactures and markets a family of sound and video multimedia products for IBM-compatible PCs. The company's Sound Blaster sound platform enables IBM-compatible PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology, Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's subsidiaries include Creative Labs, Inc., E-mu Systems, Inc. and ShareVision Technology, Inc. Creative also has subsidiaries in the U.S. Europe, Japan, Singapore, Taiwan, Malaysia and China. The Company's stock is traded on the NASDAQ under the symbol CREAF and on the Stock Exchange of Singapore.

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Sound Blaster and Discovery CD are registered trademarks and Blaster, Performance, Creative Multimedia Deck, and TextAssist are trademarks of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.