Creative Press Releases - In Year 1996

CONTACT INFORMATION
Theresa Pulido           Karen Gordon
Creative Labs, Inc.      Copithorne & Bellows

Creative Introduces SoundFont 2.0 Sound Sample Format

New Downloadable Sample Format For Developers, Musicians, and Creative End-Users

SANTA CLARA, CA, at the Computer Game Developers' Conference --April 2, 1996--Creative Technology Ltd. (Nasdaq: CREAF) today introduced SoundFont® 2.0, a downloadable sample format developed by the Joint E-mu/Creative Technology Center. The new SoundFont format is a revision of the SoundFont 1.0 downloadable sample specification originally introduced with Sound Blaster® AWE32. The SoundFont 2.0 format lets developers, musicians and customers using either Sound Blaster AWE32, or Sound Blaster 32 with added memory, customize their special effects and musical synthesis much like changing the character font in their word processor.

With SoundFonts, users are not limited to using the sounds supplied with their sound cards. By simply loading new SoundFont banks, users can replace any and all instrument sounds in order to tailor their sound cards to their individual needs and preferences. These enhancements range from replacing the stock piano sample with a preferred sample such as a Steinway piano SoundFont bank, to creating one's own instruments by recording and modifying the samples.

"At Micron, we include Creative's wave-table sound cards with the option for SoundFont technology in our award-winning Micron Home Pro MPC multimedia PCs," said Jeff Moeser, director of desktop product marketing at Micron Electronics, Inc. "We value having the ability to market a customizable sound solution to our customers. SoundFont technology allows us to do precisely that."

"Team Fat is looking forward to kicking some musical butt with SoundFont 2.0!" said George Sanger, a.k.a. the Fat Man, an industry leading authority on PC audio.

"SoundFont technology and SSEYO's Koan Pro makes the promise of computer-aided music composition a reality," said Tim Cole, president of SSEYO Limited, a developer of musical compositon programs for the PC user.

For The Developer / Musician

SoundFont technology provides developers and musicians the ability to incorporate preferred instruments and effects in their scores. New sounds can be created and existing instrument sounds can be augmented with special effects. These changes result in games and entertainment titles with musical scores that are much more expressive and stimulating. Currently available from E-mu Systems are SoundFont banks: compilations of pre-recorded instrument collections such as World Instruments, 9 Foot Grand Piano, Woodwinds, Arco Strings, Haunt Fonts and more.

"SoundFonts give me the unique ability to add custom instruments and sound effects to our games," said Russel Shaw, musicial and lead audio programmer at Bullfrog Productions. " For example, on 'Dungeon Keeper' I have a range of special SoundFont banks which I use to add atmospheric sounds to enhance the musical score -- if you don't have SoundFonts you don't get it!"

For The End-User

The end-user can expect to alter or entirely change the instrument sounds that come with their sound card using SoundFonts. Games and entertainment titles that are developed utilizing SoundFont technology are more compelling. SoundFont technology provides a more immersive sound experience.

Features of SoundFont 2.0

"The Joint E-mu/Creative Technology Center has done a tremendous job with the SoundFont 2.0 format," said Sim Wong Hoo, chairman and chief executive officer at Creative Technology Ltd. "It truly fulfills our goal to provide developers and Creative's customers with the flexibility needed to excercise their creativity."

"We designed SoundFont 2.0 to provide the ultimate in sound creation tools for truly extraordinary sounds," said Dave Rossum, Chief Wizard and founder of E-mu Systems, Inc., a wholly-owned subsidiary of Creative Technology Ltd.

For more information on SoundFont 2.0 visit Creative's Website:

Public specification for SoundFont 2.0: http://www.creaf.com/emu

For pricing and availability of Sound Font banks contact E-mu Systems, Inc., at: SoundFont@emu.com

Creative Technology Ltd., is the world's leading provider of advanced multimedia solutions for personal computers, including sound, graphics, communications and video conferencing products. The company's Sound Blaster technology is accepted as the worldwide standard sound platform for PCs, and the company's global distribution network is the most extensive in the multimedia industry. Creative is focused on enhancing the overall user experience by providing powerful, enabling, high-value technology for the mass market.

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Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology, Ltd. SoundFont is a registered trademark of E-mu Systems, Inc.


Creative Zone Press Releases Copyright ©1995, 1996 Creative Labs, Inc.