Creative Press Releases - In Year 1996

CONTACT INFORMATION
Tina Wilmott             Karen Gordon 
Creative Labs, Inc.      Copithorne & Bellows

Creative Labs Ships New Multimedia Upgrade Kit to Brazil

Sound Blaster Aventura 4x, Portuguese Edition, Includes Localized Software and Documentation

MILPITAS- May 21, 1996 - Creative Labs, Inc., a U.S. subsidiary of Creative Technology Ltd., the world's leading provider of multimedia products for personal computers, announced today that it is shipping Sound Blaster® Aventura 4x, the company's first multimedia kit to deliver documentation and software titles in Portuguese. Sound Blaster Aventura 4x combines Creative's industry standard Sound Blaster 16 PnP audio card and high performance quad-speed CD-ROM drive with an array of entertainment, educational and productivity titles for the Brazilian market.

"Creative is well known for high quality, affordable products that meet the needs of our customers in Brazil," said Craig McHugh, vice president and general manager of Creative Labs, Inc. "We have now added additional value to our multimedia kits with Sound Blaster Aventura by introducing software titles and documentation in the Portuguese language."

The Software

For the first time, Creative has bundled new and exciting entertainment, educational and productivity titles and documentation in Portuguese:

In addition, Sound Blaster Aventura 4x includes five audio utilities enabling users to record and manipulate sound files in a variety of ways. These include: Creative Mixer, Creative Multimedia Deck™, Creative Soundo'LE™, Creative TextAssist™ and Creative WaveStudio®.

Standard Setting Hardware

Sound Blaster Aventura 4x is a value-packed kit that features Creative's high-quality multimedia hardware. The kit includes Sound Blaster 16 Plug and Play with Creative's 3D stereo enhancement technology that provides a richer, more realistic sound quality. The Sound Blaster 16 is also upgradeable to wave-table synthesis for exceptional true instrument sounds.

Creative's quad-speed CD-ROM drive is an internal drive that includes an IDE interface for improved data transfer performance, faster software installation, as well as smoother video and animation. The drive provides a 600KB / sec data transfer rate, a 250ms access rate and multi-session Photo CD compatibility. Completing the kit are Creative's full range stereo speakers.

Creative has been successful at bundling the industry's most popular software titles with its multimedia upgrade kits. With Sound Blaster Aventura 4x, Creative reviewed a wide range of Portuguese titles and selected the software that it felt would offer the most value to Brazilian PC users. "We recognized that there is a need for localized kits appealing specifically to the Brazilian market," said Mark Adams, business manager for Latin America. "These popular Portuguese titles combined with Creative's well-known hardware make a very appealing package."

Creative Technology, Ltd. is the world's leading provider of advanced multimedia solutions for personal computers, including sound, graphics, communications and video conferencing products. The company's Sound Blaster technology has been accepted as the worldwide standard sound platform for PCs, and the company's global distribution network is the most extensive in the multimedia industry. Creative is focused on enhancing the overall user experience by providing powerful, enabling, high-value technology for the mass market.

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Sound Blaster and WaveStudio are registered trademarks and Blaster, Creative Multimedia Deck, Soundo'LE and TextAssist are trademarks of Creative Technology Ltd. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.


Creative Zone Press Releases Copyright ©1995, 1996 Creative Labs, Inc.