ARGONAUT
"Hot titles need exceptional 3D hardware and software to generate the maximum game play experience on the PC," said Jez San, managing director of Argonaut Software Ltd. " Creative's3D Blaster together with Argonaut's BRender software will finally bring a powerful game experience to consumers. Within a year,we expect 100 BRender titles to run on Creative's 3D Blaster, making great titles even better."
Jez San, Managing Director, Argonaut

CRITERION
"Coupling our RenderWare API with Creative Labs 3D Blaster graphics hardware will generate a blockbuster combination for next generation game play," said Michael King, marketing director at Criterion. "With its 3D technology, Creative is offering a solution the industry has been waiting for to break open the flood gates in the PC entertainment market."
Michael King, Marketing Director, Criterion

MICROSOFT
"Creative Lab's 3D Blaster takes computer gaming to a new level. The 3D Blaster is optimized for the Windows 95 DirectDraw, Reality Lab and Direct 3D API's and provides us with the first opportunity to demonstrate the true 2D and 3D gaming capabilities inherent in Windows 95,"
Brad Silverberg, Senior Vice President, Microsoft Corp

CALIGARI
"We welcome the announcement of Creative's 3D Blaster graphics card," said Neil McElwee, vice president of marketing at Caligari. " Our customers will now be able to fully maximize the benefits of trueSpace2, the first workstation-class, 32-bit 3D graphics software application, optimized to run under Windows."
Neil McElwee, Vice President of Marketing, Caligari

EA / BULLFROG
"Bullfrog Productions has led the industry in defining the3D experience on the PC. We committed to support Creative's 3D Blaster with Magic Carpet Plus because it brings a whole new level of ultra-sensory experience to this title," said Les Edgar, managing director at Bullfrog. " Creative Labs has a long history as an industry leader in bringing sound technology to the gaming experience, and we believe that 3D Blaster will continue that tradition of innovation. In addition, its brand recognition and extensive, established distribution channels make them an ideal partner for Bullfrog's leading edge games."
Les Edgar, Managing Director, Electronic Arts

FENRIS WOLF
"Creative successfully outsells the competition four to one because of its outstanding brand recognition," said Theodore Beale, Imperator of Fenris Wolf. "We expect 3D Blaster to set the standard for 3D gaming on the PC. We're looking forward to being part of the Blasterware software family and furthering the development of the PC as the premier entertainment platform."
Theodore Beale, Imperator, Fenris Wolf

INTERPLAY
"Interplay has been a strong supporter of Creative's SoundBlaster. We've decided to extend that support to Creative's 3D Blaster because it will add a whole new level of realism to our software on the PC," said Brian Fargo, president of Interplay."Creative has the market presence, quality technology and channel strength to help the software community bring a whole new level of creativity to our products."
Brian Fargo, President, Interplay

MAVERICK
"Creative Labs is the ideal company to break open the market for next-generation PC entertainment," said Edward Scio, Proprietor of Maverick Simulation. "With its broad base of customers and recognized brand, we're confident that Creative will establish 3D Blaster as a winner, allowing a whole host of new and innovative software companies to extend their creativity to new levels of PC game play."
Edward Scio, Maverick Simulation

PAPYRUS
"We're developing a special version of NASCAR Racing for 3D Blaster because it adds a new dimension of ultra-realism to our award-winning racing simulation," said David Kaemmer,chief technical officer of Papyrus. "Creative Labs' 3D Blaster will make our Nascar customers feel like they're right on the race track."
David Kaemmer, Chief Technical Officer, Papyrus

PF MAGIC
"In order to make the PC a truly competitive gaming system, the industry needs a strong 3D standard," said John Scull,managing director of PF magic. "Creative Labs is the best positioned company in the industry to make this happen. With 3D Blaster and hot titles like Ballz Out!, customers not only have a game play experience that rivals game consoles, but they can now maximize the variety of benefits only available on the PC."
John Scull, Managing Director, PF Magic

HAIKU
"3D graphics is a critical component of true 3D game play on the PC," said Herve Lange, co-founder of Haiku. "We're happy to see that Creative is delving into this area of the market, because we know that they'll be successful in making 3D ubiquitous across the PC game platform."
Herve Lange, Co-founder and R&D director, Haiku Studios

LOOKING GLASS
"Looking Glass is a cutting-edge developer and publisher of immersive Virtual Reality products featuring breakthrough rendering technologies," said Jerry Wolosenko, the company's executive VP and general manager. "It was a natural choice to support Creative Labs' 3D Blaster product. Its 3D graphics capabilities combined with Flight Unlimited's superb graphics, realism and ground breaking physics take our flight simulator customers straight to the pilot's seat and into the air for the ultimate flying experience."
Jerry Wolosenko, Executive Vice-President, Looking Glass

OCEAN
"With our latest combat flight simulation, TFX:EF2000, we are witnessing a revolution in PC graphics," said Martin Kenwright, managing director of Digital Imaging Design Ltd. "Using the technology offered with Creative's 3D Blaster, we are now able to create graphics on the PC, seen previously on systems like those from Silicon Graphics, at a fraction of the cost."
Martin Kenwright, Managing Director, Digital Image Design

"3D gaming on the desktop will be one of the hottest technologies in 1996," said Tim Bajarin, president of Creative Strategies."As the PC becomes more powerful and prominent within the home, it will take 3D gaming to new audiences. A company like Creative Labs, with their large installed base and extensive brand recognition, software support and channel presence, is well positioned to bring the 3D experience to the home PC."
Tim Bajarin, President, Creative Strategies

"Creative will be the first to market a complete 3D gaming solution," said Jon Peddie, president of Jon Peddie Associates. "The company is in an ideal position to secure and dominate the exploding 3D games market with their new 3D Blaster product."
Jon Peddie, President, Jon Peddie Associates

"Diamond's use of Nvidia which is based on technology unfamiliar to game developers may make it hard to many game developers in the short run to recruit developers to write for the platform."
"Diamond 3D on the Cutting Edge" Computer Retail Week, Sep 18, 1995.

"So what do you look for in a 3D board? Texture mapping is critical for detail - don't buy a board without it. Look for gouraud shading to produce smooth contours and color without slow performance and Z-buffering to help your PC juggle complex scenes." As for quadratic texture method boards like Diamond Edge 3D, they cannot yet take full advantage of the 3-D hooks coming in Windows95."
"3D Games and cards Add New Dimension", Multimedia World, Oct, 1995.

"Creative Labs announced its 3D Blaster product. This is the first major mass market product that brings 3D graphics to PCs. Furthermore, Creative has established a software standard that has attracted most of the major game developers, ensuring rapid and ongoing availability of 3D titles. We believe that these events herald the establishment of 3D graphics as part of the standard PC architecture and expect to see ongoing and aggressive development and introduction of 3D features to both new systems and the add-on card market.
Dataquest Alert, "Creative Labs fires the First 3-D shot" August 17 1995. Dataquest Inc

"Still by the sheer weight of its marketing muscle and installed base, Creative's 3D Blaster is likely to be the top-selling 3-D graphics board by year-end.... The company (Creative) ships 1 million Sound Blaster devices per month, through 100 distributors world wide and products are sold in 35,000 retail outlets in the US alone."
New Media Online, The Hyper Stand "Yesterday's News"

"The installed base of 486 machines is huge. Having a multimedia package on a single board is not without its own peculiar risks. Many people already have sound in their systems. Putting myself in a consumer's shoes, I don't want to pay for something I already have unless it's clearly better."
Fred Dunn, Vice President of John Peddie Associates (Market Research Firm) commenting on Creative's 486 VL-Bus strategy and on Diamond's all-in-one multimedia 3D graphics card. From NewMedia Magazine, Oct, 1995

"This product acts as a bridge to the future for 486 owners...it will take the base of 486 users - there are 25 million of them, including 15 million Sound Blaster owners - and provide a legitimate reason for them to go back to retail and buy 3D Blaster.The personal computer first attracted the interest of game developers when Microsoft Corp. fortified its long-awaited operating system, Windows 95, with a game developer's kit designed to speed gameplay on computers that run Microsoft's new 32-bit operating system. Although the 3D Blaster is compatible with the current version of Windows, version 3.1, the add-on board will also take advantage of Windows 95's new features. The 3D Blaster delivers the promise of Windows 95, it will allow the PC to have performance the equivalent of game consoles like the Sony PlayStation and Sega Saturn."
Arnold Waldstein, VP, Product Marketing, Creative Labs in Computer Retail Weekly,
Aug 28, 1995.