Creative Press Releases - In Year 1995

Creative Announces Music Courseware Packages To Aid Music Learning For All Ages

May 11th 1995 - Creative Labs, the leading provider of multimedia products for PCs, today announced the launch of Creative BlasterKeys and SoundBlaster AWE32 Home Music Studio, two innovative multimedia music courseware packages for music education.

The interactive courseware kits will enable users ranging from school children to adults to learn to play the music keyboard and arrange, compose and even produce music at the PC. The interactive nature of Creative BlasterKeys means music lovers can work through the music courses in their own time and pace.

Available from the beginning of June '95, Creative BlasterKeys are expected to retail at around £119 while Sound Blaster AWE32 Home Music Studio has an RRP of around £229.

"Today the PC is a powerful music teaching, learning and production tool. Music lovers can learn to play a music instrument at their desktop computer. They can also create new musical sounds and even compose and play the music score of an entire orchestra," said Dave Askew, Creative's UK sales and marketing manger.

The Creative BlasterKeys music package includes BlasterKeys, a 49-note velocity sensitive keyboard, and premium software such as MusicWare's Piano, Blue Ribbon Soundworks' Melody Maestro Jr. and Voyetra Technologies' MIDI Orchestrator Plus. Music enthusiasts will be guided through MusicWare's piano playing course through a carefully devised systematic and progressive curriculum, including music theory and practice.

Ambitious learners can delve into music arrangement, composition and production with MIDI Orchestrator Plus, a 1,000 track MIDI graphic sequencer. Creative BlasterKeys works with any Sound Blaster 16 series audio card and the Sound Blaster AWE32 sound card range.

Sound Blaster AWE32 Home Music Studio, is targeted at users with a background in music seeking to further develop their music arrangement, composition and production skills. Creative's Sound Blaster AWE32 Home Music Studio will familiarise learners with the latest desktop music production techniques and equip them with the necessary music production skills. The Sound Blaster AWE32 Home Music Studio package is also ideal for professional music and multimedia production.

In addition to the high quality music software and keyboard included in Creative BlasterKeys, Sound Blaster AWE32 Home Music Studio also features Creative's multiple award winning Sound Blaster AWE32 audio card. Sound Blaster AWE32 incorporates Advanced WavEffects synthesis technology to give 32-voice professional quality music.

Sound Blaster AWE32 Home Music Studio package also contains Creative's music editing software, Vienna SF Studio, and E-mu Systems' SoundFont CD, a library of over 100 additional instrument sounds. With Vienna SF Studio, users can edit a sound sample's volume, pitch, timbre, tuning and effects for incorporation into their music creations.

Vienna also supports multi-layering, and multi-sampling, enabling users to embed multiple samples within a single instrument and create complex instrument sounds using raw samples. Creative's suite of audio tools completes the Sound Blaster AWE32 Home Music Studio package. Any standard PC fitted with this music package from Creative will be transformed into a complete music studio.

About Creative...
Creative Technology was founded in 1981 and is based in Singapore. The company's subsidiaries include Creative Labs in China, Europe, Japan, Taiwan and the US. The European head office is based at Ruscombe, near Twyford. Creative's stock is traded on the NASDAQ exchange, with record sales in 1994 of $658 million - a 126% increase on 1993.


Creative Zone Press Releases Copyright ©1995, 1996 Creative Labs, Inc.