Creative Labs Expands Communications Product Offerings With Launch of Phone Blaster

- Sub Ł250 Product Targets Growing Home Office Market -

September 7th, 1995 - Creative Labs the leading provider of multimedia products for the PC, today announced the launch of Phone BlasterT, an all-in-one telephone management system for the PC. Phone Blaster extends Creative's commitment to providing high value communications products to the SoHo (Small Office Home Office) and teleworker markets. The product incorporates voice, modem and fax features, giving the small office the telecommunication capabilities of a large corporation and the user the benefit of cost savings and enhanced productivity. Phone Blaster will ship this month with Sound Blaster speakers and will retail for Ł249 + VAT, it is also available with a CD-Rom drive for an additional Ł50.

"Creative's new communications products support our goal to provide innovative technology at affordable prices, "says Simon Edmonds, Creative Labs European communications brand manager. "There is a steady increase in home offices throughout European households and Phone Blaster will drive the standard of telecommunications in the home office environment due to its advanced features and ease of use."

"We expect that Phone Blaster will help to spearhead the rapidly developing market for computer telephony integration (CTI)."

Features of Phone Blaster
Phone Blaster gives corporate telecommunications capabilities to the small business consumer through a single card with a 28.8K bits per second modem, complete Sound Blaster 16 audio capability, a full-duplex speaker phone, voicemail capabilities, an IDE CD-ROM interface, integrated telecommunications software and online services.

Product features of Phone Blaster include:

Easy-to-install single card add-in for multiple functions

Full duplex speaker phone with echo cancellation

Voicemail sending, broadcasting and forwarding

Fax-on-demand, fax broadcasting and fax forwarding

Up to 1000 passcode-protected mailboxes

Music on hold from MIDI, wave or CD audio

Integrated phone book

Remote access for constant communication with Phone Blaster and easy retrieval of messages and faxes

Pager notification of new messages

"As more people opt to run small or home-based businesses, the demand for highly developed communications tools and multifunctional products is expanding," says Simon Edmonds. "Phone Blaster meets all the telecommunications needs of a small business, and is available at an economical price point compared to the cost of the individual hardware and software."

Creative entered the communications market in 1993 with the acquisition of ShareVision Technology, Inc. ShareVision is the only complete desktop video conferencing system that works over a regular phone line.

About Creative...
Creative Labs UK is a subsidiary of Creative Technology, the world leader in the development, manufacture and marketing of multimedia products for PCs. Best known for establishing its Sound Blaster system as the industry standard for PC audio - with over 6 million users worldwide - Creative also leads the market in multimedia upgrade kits, video boards and voice recognition technology.

Creative Technology was founded in 1981 and is based in Singapore. The company's subsidiaries include Creative Labs in China, Europe, Japan, Taiwan and the US. The European head office is based at Ruscombe, near Twyford. In January 1994, Creative opened its technical support group in Dublin, which provides telephone support to French, German and English-speaking customers across Europe. Creative's stock is traded on the NASDAQ exchange, with sales in FY 1995 of $1202.3 million - a 83% increase on 1994.