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Creative Labs, Inc.        Intel             Creative Labs, Inc.

Interoperability Testing Begins For New Videophone Standard Transmitting Over Phone Lines

Steps Underway To Extend Standard For Operation Over Mobile Networks

SAN JOSE, Calif. January 24, 1995 -- Leaders in the desktop videoconferencing industry established a major milestone by testing interoperability between their respective videoconferencing technologies designed to work over standard telephone lines. This marked the first in a series of interoperability tests for vendors of desktop videoconferencing products using the newly drafted international telecommunications standard H.324. Interoperability testing is critical to ensure that different brands of videoconferencing products designed to work over standard telephone lines will communicate with each other. The next step is to adapt and test the H.324 standard for operation over mobile networks.

Creative and Intel hosted an event that brought industry participants together for the interoperability testing. Creative, Intel, and Samsung tested their respective desktop conferencing technologies, which are products under development, for interoperability using the draft H.324 videoconferencing standard. This standard is intended to ensure that videoconferencing products can connect to each other providing the same worry-free connections end users experience with the telephone today. The participants hope to accelerate product deployment through industry collaboration and cooperation, including the adoption of testing guidelines. Seven other companies contributing to the H.324 standard were in attendance at the interoperability test.

The results of the testing event were delivered in a report to the International Telecommunications Union (ITU) that developed and ratified the H.324 communications standard for video, audio and data conferencing over standard telephone lines.

"The interoperability tests are an important step in the orderly introduction of desktop conferencing systems into the marketplace. I strongly encourage other industry vendors to participate in future interoperability testing sessions," stated Richard Schaphorst, chairman of the ITU Experts Group, which has developed the H.324 videophone draft standard. "The next step for the Experts Group that is now underway, is to adapt the standard for operation over mobile networks; e.g. cellular, cordless, satellite. This will extend and further enhance the value of the H.324 standard now being tested."

"This exciting development will pave the way for standards-based interoperable videoconferencing products that will communicate over standard telephone lines," said Patrick Gelsinger, vice president and general manager of Personal Conferencing Division, Intel Corporation. "Our goal is to deliver ProShare™ video and data conferencing products for customers to communicate with any other conferencing product over any type of communication infrastructure."

"Interoperability testing is a dramatic step. The desktop conferencing industry is rapidly moving forward to create a new class of communications tools using the ubiquitous worldwide analog phone network, and evolving the same tools to work over mobile networks" said Dr. Lung Yeh, vice president of ShareVision products for Creative Labs Inc., a subsidiary of Creative Technology Ltd. "Creative looks forward to providing ShareVision products that interoperate with products from different vendors."

Creative Technology Ltd. develops, manufactures and markets a family of sound, video and communications multimedia products for IBM-compatible PCs. The company's Sound Blaster sound platform enables IBM-compatible PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software. Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems, Inc., Digicom Systems, Inc. and ShareVision Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange of Singapore.

Intel, the world's largest chip maker, is also a leading manufacturer of personal computer, networking and communications products.

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Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.