Theresa Pulido               Lisa Kimura
Creative Labs, Inc.          Copithorne & Bellows

"Sound Blaster 32 PnP furthers Creative's strategy of aligning the Sound Blaster PC audio standard with Windows 95 as a standard operating system," said Arnold Waldstein, vice president of U.S. software and product marketing for Creative Labs, Inc., Creative Technology Ltd.'s U.S. subsidiary. "Sound Blaster is the PC audio standard because it represents the best technology, the best software support, and the best value in the industry. By working with other industry standards, such as Microsoft® Windows 95, Creative ensures that consumers get industry standard products that are designed to work seamlessly with one another."

Sound Blaster 32 PnP is a wave table audio card with features that make it suitable for a wide variety of multimedia applications. The card utilizes EMU8000-based wave table technology to generate real instrument sounds, rather than synthesized sounds, for playback of audio in multimedia and music applications. The EMU8000 technology (which is also incorporated in the award-winning Sound Blaster AWE32) generates special digital effects such as chorus, reverb, delay and pan to provide an even more realistic multimedia experience. New technology features included are Creative's 3D Stereo Enhancement that produces a richer, more spacious sound, and the capability to upgrade to Creative's SoundFont technology and E-mu's 3D Positional Audio that immerses the user in a more realistic 3D sound environment.

"Sound Blaster 32 PnP is an ideal solution for any user that wants true Sound Blaster compatibility and wave table technology for the most realistic audio for entertainment, music, and multimedia applications," said Kim Federico, senior product marketing manager, for Creative Labs, Inc. "By combining real instrument sounds with Creative's 3D stereo enhancement, upgradeability to E-mu's 3D Positional Audio with full Windows 95 and Plug-and-Play support, Sound Blaster 32 PnP boosts the entire multimedia experience to a new level."

Sound Blaster is the audio standard for the PC and a requirement to ensure support for thousands of software products. Sound Blaster 32 PnP brings Sound Blaster compatibility to a new level of technical quality with E'mu's acclaimed wave table synthesis, Creative's 3D stereo enhancement for the highest fidelity, and E-mu's 3D Positional Audio for a true 3D experience, delivered with 100% Windows 95 compatibility.

Creative Technology Ltd. develops, manufactures and markets a family of sound, video, software telephony multimedia products for PCs under the Blaster™ family name, and the ShareVision line of desktop video conferencing products for Macintoshes and PCs. The company's Sound Blaster® sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems®, Inc., Digicom Systems, Inc. and ShareVision® Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange of Singapore.

Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.