Creative Press Releases - In Year 1996

CONTACT INFORMATION
Tina Wilmott		Karen Gordon 
Creative Labs, Inc.     Copithorne & Bellows

Creative Labs Ships Brazilian Edition of 8x Multimedia Upgrade Kit

Sound Blaster Aventura CD 8x, Brazilian Edition, Includes Creative's Industry Standard Hardware and Localized Software and Documentation

MILPITAS- July 9, 1996 - Creative Labs, Inc., a U.S. subsidiary of Creative Technology Ltd., the world's leading provider of multimedia products for personal computers, announced today that it is shipping Sound Blaster® Aventura CD 8x in Brazil.

Designed for first time buyers and multimedia PC users looking to upgrade their systems, Sound Blaster Aventura CD 8x is the company's first localized 8x multimedia upgrade kit available in Brazil. Sound Blaster Aventura CD 8x combines Creative's high performance 8x CD-ROM technology and industry standard Sound Blaster 16 PnP, with an array of Portuguese language software titles selected specifically for the Brazilian PC user.

"Creative is committed to providing affordable, high quality multimedia products to the Brazilian market," said Craig McHugh, vice president and general manager of Creative Labs, Inc. "With Sound Blaster Aventura CD 8x, Creative has integrated its well-known, industry standard multimedia hardware with a collection of popular software titles in Portuguese for the Brazilian PC consumer."

The Software

For the first time, Creative is offering 8x CD-ROM drive technology with new and exciting entertainment, educational and productivity titles and documentation in Portuguese:

In addition, Sound Blaster Aventura CD 8x includes five audio utilities enabling users to record and manipulate sound files in a variety of ways. These include: Creative Mixer, Creative Multimedia Deck™, Creative Soundo'LE™, Creative TextAssist™, and Creative WaveStudio®.

Standard Setting Hardware

Sound Blaster Aventura CD 8x is a value-packed kit that features Creative's high-quality multimedia hardware. Creative's 8x CD-ROM drive is designed with a unique, patent-pending feature that detects the optimum speed a CD-ROM requires and adjusts its spin rate to provide smooth playback of the title. It also includes CD-Extra support, a new format for combining audio and data on a CD. Sound Blaster Aventura CD 8x features a 1200 Kbps data transfer rate, a 230 ms average access rate, a 256 KB memory buffer and multi-session Photo CD compatibility.

The kit also includes Sound Blaster 16 Plug and Play with Creative's 3D stereo enhancement technology that provides a richer, more realistic sound quality. The Sound Blaster 16 PnP is also upgradeable to wave-table synthesis for exceptional true instrument sounds. Completing the kit are Creative's full range stereo speakers.

In addition to providing an accelerated 8x CD-ROM drive and an industry standard Sound Blaster audio card, Creative is bundling some of the industry's most popular Portuguese software titles to create the ultimate multimedia upgrade kit for the Brazilian PC consumer. With Sound Blaster Aventura CD 8x, Creative reviewed a wide range of Portuguese titles and selected the software that it felt would offer the most value to Brazilian PC users.

"The response we received from our Aventura CD 4x kits has been tremendous," said Mark Adams, Creative's business manager for Brazil. "It is only natural that Creative would continue to meet the needs of our Brazilian customers with the introduction of Sound Blaster Aventura CD 8x, Brazilian Edition."

Creative Technology Ltd. is the world's leading provider of advanced multimedia solutions for personal computers, including sound, graphics, communications and video conferencing products. The company's Sound Blaster technology has been accepted as the worldwide standard sound platform for PCs, and the company's global distribution network is the most extensive in the multimedia industry. Creative is focused on enhancing the overall user experience by providing powerful, enabling, high-value technology for the mass market.

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Sound Blaster and WaveStudio are registered trademarks and Blaster, Creative Multimedia Deck, Soundo'LE and TextAssist are trademarks of Creative Technology Ltd. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.


Creative Zone Press Releases Copyright ©1995, 1996 Creative Labs, Inc.