CONTACT INFORMATION

Theresa Pulido               Lisa Kimura
Creative Labs, Inc.          Copithorne & Bellows

Creative Announces Its Own 6x Speed CD-ROM Drives

SINGAPORE -- August 4, 1995 -- Creative Technology Ltd. (Nasdaq:CREAF) today announced that it has begun production of its own 6x speed CD-ROM drives. Creative's 6x CD-ROM technology offers a significant jump in performance over the latest high-speed 4x drives common in the marketplace. These new 6x drives will allow users to further enhance their multimedia experience and improve productivity in CD-ROM usage. Creative plans to produce approximately 30 percent of its high technology drives this holiday season, including over 70 percent of its 6x drives.

"With the in-house development and manufacturing of its own 6x speed CD-ROM drives, Creative is leading the market, surpassing most major CD-ROM manufacturers," said W.H. Sim, chairman and CEO of Creative Technology. "Our in-house manufacturing also provides a significant advantage to us as we now can better control both cost and supply of one of the most crucial components of our multimedia kit line."

According to Joseph Liow, head of Creative's Advanced Peripheral Product division who leads the development effort of Creative's CD-ROM drives, the company will extend the high quality manufacturing standards characteristic of its 2x and 4x speed drives to the production of its leading-edge 6x speed CD-ROM drives. Creative has been manufacturing 2x and 4x speed drives in-house for over a year now.

Creative Technology Ltd. develops, manufactures and markets a family of sound, video, software telephony multimedia products for PCs under the Blaster™ family name, and the ShareVision line of desktop video conferencing products for Macintoshes and PCs. The company's Sound Blaster® sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems®, Inc., Digicom Systems, Inc. and ShareVision® Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange of Singapore.

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Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.