CONTACT INFORMATION

Theresa Pulido               Lisa Kimura
Creative Labs, Inc.          Copithorne & Bellows

Creative Expands Its Award Winning Discovery Series With New Plug and Play Version

Sound Blaster Discovery CD 4x Offers Enhanced Audio, Best Selling New Software, and Windows 95 Compatibility

MILPITAS -- September 18, 1995 -- Creative Technology Ltd. (Nasdaq: CREAF) today announced the Sound Blaster® Discovery CD™ 4x Plug and Play, the first multimedia kit from Creative that maximizes the easy installation features of Windows 95. This latest multimedia kit in Creative's award-winning Discovery series incorporates a new level of convenience, quad-speed performance, and is 100% Sound Blaster compatible for guaranteed playback of the broad spectrum of multimedia software available. Discovery CD 4x includes an updated bundle of exciting new software titles that deliver a powerful multimedia experience to the home PC user.

Sound Blaster Discovery CD 4x Plug and Play is expected to be available in September for an estimated street price of US$369.99, which includes 15 entertainment and educational titles. In addition to working with Windows 95, backwards compatibility with Windows 3.1 and DOS has been maintained.

"Creative Labs aims to deliver the optimal multimedia experience for the home PC user, which means making our kits easy to install and fun to use," said Kim Federico, product marketing manager. "By taking advantage of the Plug and Play benefits of Windows 95 and adding a heightened level of performance and new software titles, Creative Labs is staying at the forefront of the multimedia industry with this new Sound Blaster Discovery kit."

Sound Blaster Discovery CD 4x will include a Sound Blaster 16 Plug and Play stereo 16-bit sound card, Sound Blaster software for both Windows 95 and Windows 3.1, and an internal quad-speed IDE CD-ROM drive, utility software and stereo speakers. For the complete multimedia experience, the kit also includes a full range of popular entertainment and educational titles.

Standard Setting Hardware

The Sound Blaster Discovery 4x kit includes Creative standard setting hardware. The Sound Blaster 16 Plug and Play includes Creative's 3D stereo enhancement technology that provides a richer, more realistic sound that adds depth to the quality of sound on multimedia titles. This technology enhances the stereo image of sounds coming from dual speaker systems creating a more spacious sound. The Sound Blaster 16 is also upgradeable with the Wave Blaster™ II daughterboard for adding EMU8000 wavetable synthesis with true instrument sounds.

Creative's quad-speed CD-ROM drive is an internal drive that includes and IDE interface for increased performance and a front-loading tray mechanism. The drive provides a 600KB / sec transfer rate, a 250ms access rate, and multi-session Photo CD compatibility. Completing the kit are Creative's high-performance stereo speakers.

The Software

For a total multimedia experience Creative has bundled new and exciting entertainment and educational titles:

Entertainment: Full Throttle™; and Star Wars® Dark Forces™ Special Edition from LucasArts Entertainment
Cyberia™ Mission Norway; Descent™ Destination Saturn; and Virtual Pool™ Straight/8 from Interplay
Unnecessary Roughness '95™ from Accolade
Heretic™, Episode 1 from id Software
Pinball Dreams Deluxe from 21st Century Entertainment
Educational Titles: Grolier Multimedia Encyclopedia™ from Grolier Electronic Publishing
Freddi Fish™ and the Case of the Missing Kelp Seeds™; Putt-Putt® Joins the Parade™; Putt Putt® and Fatty Bears'™ Activity Pack; and Let's Explore the Farm™ from Humongous Entertainment
My First Incredible, Amazing Dictionary from DK Multimedia
Nickelodeon™ Director's Lab from Viacom New Media (specially enhanced for optimum performance on Sound Blaster audio cards)

Creative Technology Ltd. develops, manufactures and markets a family of sound, video, software telephony multimedia products for PCs under the Blaster™ family name, and the ShareVision® line of desktop video conferencing products for Macintoshes and PCs. The company's Sound Blaster® sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems®, Inc., Digicom Systems, Inc. and ShareVision® Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange of Singapore.

# # #

Sound Blaster is a registered trademark and Sound Blaster Discovery CD, Wave Blaster and Blaster are trademarks of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. Microsoft, Windows and MS-DOS are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.