Creative Press Releases - In Year 1995

CONTACT INFORMATION
Theresa Pulido         Susan Breshears
Creative Labs, Inc.    Copithorne & Bellows

CREATIVE OFFERS COMPLETE RANGE OF HIGH-SPEED COMMUNICATIONS PRODUCTS

Creative's Full 28.8 Communications Line Now Includes Simultaneous Voice and Data, Plug and Play and PCMCIA Solutions at Affordable Prices

LAS VEGAS -- November 13, 1995 -- Creative Technology Ltd. (Nasdaq:CREAF) today announced four new products that extend the company's complete line of high-speed communications solutions for the personal computer. Now Creative's communications product family offers three new Modem Blaster™ modems which include a Plug and Play solution for Windows 95, a portable modem for mobile computer users, and a modem that easily connects to the company's Sound Blaster products for the simultaneous transmission of voice and data. Creative is also offering a premium, all-in-one telephony solution for high-fidelity voice and high-speed data transmission -- the Phone Blaster™ 28.8 DSVD (Digital Simultaneous Voice/Data).

The new Modem Blaster and Phone Blaster products are the latest addition to date to the company's family of fast, convenient and reliable communication solutions for the desktop. Creative's communications products allow users to overcome time and distance barriers, whether its real-time application sharing, real-time whiteboard sharing, fast and simple file transfers, or playing next-generation games with a friend while simultaneously carrying on a conversation.

"The new Modem Blaster and Phone Blaster products represent our successful move from 14.4 products to 28.8, as well as extending our line to Plug and Play, mobile computing and DSVD solutions," said Arnold Waldstein, vice president of U.S. software and product marketing for Creative Labs, Inc., the U.S. subsidiary of Creative Technology Ltd. "Our business has always been to integrate the latest technologies and pioneer and incorporate new standards into the highest quality products at the lowest possible prices. At the same time we're committed to providing our customers the widest variety of solutions to choose from."

New Technology

At the forefront of Creative's advancements in communications is the incorporation of DSVD technology, which combines vital sound and telephony capabilities in a single card. Creative is a member of the consortium for setting DSVD standards and has been at the forefront of the pioneering efforts behind the standardization of DSVD technology. DSVD enables users to share digital information, Windows applications and games, as well as the ability to converse normally -- all over the same phone line. Designed to work seamlessly with the existing modem market, the new DSVD protocol is based on the Rockwell chip-set architecture, which comprises the majority of the current market for modems.

All of Creative's new products feature a high-performance 28,800 bps V.34 modem and a full array of software support, including Pacific Image's SuperFax 6.0 Data/Fax communications package, easy Internet access via Netmanage/PSI's InterRamp software suite, and support for all major on-line services, such as CompuServe, America On-line, Prodigy and Imagination Network.

High-speed Modem Blasters

The three new Modem Blaster products set new standards for high-speed communication. They include a a PCMCIA modem for mobile computers, convenient Plug and Play solution for Windows 95, and a modem featuring DSVD technology for simultaneous voice and data when connected to a Sound Blaster board.

Modem Blaster 28.8 PCMCIA is the ultimate solution for mobile computer users who need easy, convenient, fast connection to anyone, anywhere, at any time. The portable, 28,800 bps V.34 PCMCIA modem card works on the widest range of PC Laptops. The patented SafeJack connector provides a line and telephone handset connection. Software support offers installation and access to all major on-line services, and includes communications software for data and fax messages. The Modem Blaster 28.8 PCMCIA is available immediately at an estimated price of $249.99

Modem Blaster 28.8 PnP is the easiest, most convenient solution for Windows users who need fast access to on-line services, or wish to share information or game playing with others. The high-performance modem is easily installed on the PC, and is compatible with DOS, Windows 3.1 and Windows 95 Plug and Play features. Software support includes tutorials, installation and easy access to all major on-line services. Communications software enables data and fast messages. Also included is Interplay's Descent: Destination Saturn and Virtual Pool/Straight 8 for head-to-head telegaming. The Modem Blaster 28.8 PnP will be available in Q1 '96 at an estimated price of $179.99.

The Modem Blaster 28.8 DSVD is the perfect solution for power users who want to realize the full potential of integrating their Sound Blaster cards with a high-speed modem for simultaneous voice and data capabilities. The Modem Blaster 28.8 DSVD is a plug and play solution for Windows 95. It enables the sharing, discussing and collaborating of Windows applications and whiteboards over a single phone line, as well as the ultimate head-to-head telegaming experience of next-generation PC games. A hands-free full duplex speakerphone and communications software transform the PC into a complete fax, data and voice messaging center. Bundled software includes support for all major online services. The Modem Blaster 28.8 DSVD will be available in January 96, at an estimated price of $229.99.

New, High-speed Phone Blaster

Phone Blaster 28.8 DSVD is the all-in-one telephony solution that enables users to share, discuss and collaborate on Windows applications in real-time over a single phone line. It offers digital simultaneous voice and data technology, a built-in full duplex speakerphone, and the high-fidelity audio capabilities of the Sound Blaster 16 -- which can be upgraded to wave table synthesis with the Wave Blaster II board. As with Creative's entire family of communications products, the new Phone Blaster is a Plug and Play solution for Windows 95, and ships with an extensive suite of software support for easy installation and access to all major online services. The hands-free speakerphone and communications software enable complete fax, data and voice message capabilities. The Phone Blaster 28.8 DSVD will be available in January at an estimated price of $299.99.

Modem Blaster 28.8 External is currently shipping at an estimated street price of $189.99

Warranty and Technical Support

Creative's full line of Blaster products include a one-year limited hardware warranty that covers parts and labor. Technical support is available seven days a week from 8am - 10pm Central Time, either by phone at (405) 742-6622, or by fax at (405) 742-6633. Frequently asked questions and product information can be found on the Creative Labs World Wide Web page at http://www.creaf.com. Or contact the automated Bulletin Board service anytime, at (405) 742-6660.

Creative Technology Ltd. develops, manufactures and markets a family of sound, video and software telephony multimedia products for PCs under the Blaster family name, and the ShareVision line of desktop video conferencing products for Macintoshes and PCs. The company's Sound Blaster sound platform enables PCs to produce high-quality audio for entertainment, educational, music and productivity applications, and has been accepted as the industry standard sound platform for PC-based software.

Creative Technology Ltd. was incorporated in 1983 and is based in Singapore. Creative Technology's U.S. subsidiaries include Creative Labs, Inc., E-mu Systems, Inc., Digicom Systems, Inc. and Share Vision Technology, Inc. Creative also has other subsidiaries in Australia, China, Europe, Japan, Malaysia, Singapore, South Korea and Taiwan. The company's stock is traded on Nasdaq under the symbol CREAF and on the Stock Exchange in Singapore.

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Sound Blaster is a registered trademark and Blaster is a trademark of Creative Technology Ltd. E-mu is a registered trademark of E-mu Systems, Inc. and ShareVision is a registered trademark of ShareVision Technology, Inc. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.


Creative Zone Press Releases Copyright ©1995, 1996 Creative Labs, Inc.